Internal communication is the backbone of any successful organization, shaping how information flows between leaders and employees, fostering engagement, and ensuring alignment with organizational goals. It encompasses everything from leadership messaging and company-wide announcements to team collaboration and crisis communication. For example, during times of major change—such as corporate mergers, leadership transitions, or policy shifts—effective internal communication helps employees stay informed, motivated, and aligned with the company’s vision.
In this talk, Dr. Yue will introduce her research on internal communication, exploring both its foundational principles and its critical role in organizations of all types. She will discuss key areas of her work, including best practices for enhancing employee engagement, how organizational leaders can effectively connect with internal and external stakeholders through digital media, and the importance of clear, strategic employee communication in navigating organizational change.